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Eat REAL, a Women-Led Organization, Awarded a $10,000 Grant by Visa and IFundWomen

Women are an underfunded force for good. Now, two leading companies are investing more in their potential to help create resiliency during COVID-19 and to transform our world. Visa and IFundWomen have partnered to provide a $10,000 grant to Eat REAL so it can grow its impact and continue to offer much-needed services to communities that are in need.

As CEO & founder of the Eat REAL School Program, Nora LaTorre is among four grant recipients announced this week. The grantees share a common mission that leverages business to do good in the world. The range of initiatives these visionary females are undertaking is inspiring: transforming public health during COVID-19 through food system innovation, flipping shipping containers into clinics and emergency housing, upcycling ocean plastic, and closing the gender gap through women care products and education. Learn more about the Visa and IFundWomen grantees here

“To build a healthier tomorrow during COVID-19 and beyond, the world needs more female founders and leaders,” said Nora LaTorre CEO and founder of Eat REAL’s School Program. “I’m grateful for Visa and IFundWomen’s support and I’m inspired by the visionary award recipients as well as all the other female founders out there who believe in the power of their dreams.” 

Visa and IFundWomen’s partnership, which was launched as part of Women’s History Month, is designed to help entrepreneurs secure the funding they need and demonstrates Visa longstanding commitment women’s economic empowerment. The partnership also provides educational resources to women entrepreneurs as they run, grow and fund their business.

“Eat REAL’s COVID-19 relief efforts and their ability to safely increase food access during this crisis is an inspiration.” said Karen Cahn at IFundWomen. “We are proud to partner with Visa to offer grants to innovative founders like Nora to help her continue her passion for creating a healthier tomorrow.”

Eat REAL’s COVID-19 response programs

Eat REAL focuses on helping schools transform their food programs so students have access to real food and can learn about the power of real food. During COVID-19 we help school safely deliver meals (or do pickup). Every community has a school so the opportunity to do good is massive. Eat REAL’s core program is a K-12 certification that helps schools make improvements to their menus and helps kids learn to love real food. Eat REAL’s COVID-19 K-12 school program supports schools through resources (guides), tools (e.g., masks) and real food donations. 

In partnership with IDEO, Eat REAL, leveraged design thinking to launch the #RainbowTacoChallenge. The Rainbow Taco Challenge Campaign has the goal of raising $100K to help schools safely deliver meals to low-income and suddenly no income families. 

Today within that campaign, Eat REAL is publicly launching a “fundraising sprint” of $15,000 on IFundWomen’s crowdfunding platform to help reach the overall campaign goal of $100,000. Donors can help Eat REAL reach its goal today at:  

About IFundWomen
IFundWomen is a funding and education platform that provides access to capital through grants and crowdfunding, expert business coaching and a network of women business owners. Visa’s new global partnership with IFundWomen is specifically designed to help entrepreneurs secure the funding they need. To find out more

About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable, and secure payment network – enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, and @VisaNews.


About Eat REAL 
Eat REAL® is a 501(c) (3) Public Health and food access nonprofit organization based in Oakland, California. Eat REAL is dedicated to increasing real food access through K-12 schools, creating a healthier next generation and planet. Eat REAL’s COVID-19 program supports over 1,500 schools across California and the United States. Eat REAL’s core model is a nutrition and sustainability best practices certification and education program for schools to raise the bar and make food in schools more nutritious and sustainable. The organization’s impact is made possible by financial support from Battery Powered, Raley’s Food for Families Foundation, Walmart Foundation, WeWorkForGood, and support from donors through Eat REAL’s COVID-19 response campaign. More information can be found at

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