Eat REAL is a 501 (c) (3) nonprofit dedicated to fighting diet-related disease by working to transform the food system to better align with consumer health interests.
We are a movement of change-makers passionate about disrupting the food system and delivering significant positive social impact. We believe we can drive a dramatic reduction in diet-related disease by enabling better informed, healthier, and more sustainable food and beverage consumption choices – among children, adolescents, and adults. Our goal is to make “Eat REAL Certified” the gold standard trust-mark for food that is good for your health, the environment, and animal welfare.
Eat REAL is working to solve urgent and significant challenges associated with diet-related disease. Americans are eating more processed foods with added sugar and less “real” food like fruits, vegetables, and whole grains, fueling the increase in heart disease and diabetes in the U.S.
In 2016, Americans spent more on restaurants than groceries for the first time in history. Consumers are eating more meals out and are increasingly demanding healthier menu options prepared responsibly using clean ingredients. With increased awareness of how broken our food system is, transparency about sourcing and supply chain practices in restaurants and other food service operators - especially as related to environmental sustainability and animal welfare issues – is no longer an option, it is a requirement.
Eat REAL is approaching these challenges in a multi-faceted way. Our REAL Certified trustmark is a nationally recognized symbol of excellence for food service operators committed to food that is good for your health, the environment and animal welfare.
REAL Certified adds transparency and accountability within the food service industry and makes the healthy choice, the easy choice – both for businesses and consumers. Through awareness, education, and promotion, we aim to answer the seemingly simple question: “What is Real Food?”.
Do you own a business committed to promoting healthful and sustainable food?
If so, we would like to help increase awareness of your efforts. We know how much time, money and passion goes into producing REAL food, and it is our goal to recognize and reward those in the industry who are going above and beyond.