About Eat REAL®

R

RESPONSIBLE

Food and beverage options provide health benefits

E

EPICUREAN

Preparation maintains or enhances healthfulness of food

A

AGRICULTURAL

Food is sourced with a focus on quality, sustainability, and animal welfare standards

L

LEADERSHIP

Establishment demonstrates best practices and enables better choices

Eat REAL® developed Responsible Epicurean and Agricultural Leadership (REAL) Certified® to be the trusted, nationally-recognized mark of excellence for food and foodservice operators committed to holistic nutrition and environmental stewardship.

Our goal is to change the food industry.

The goal of REAL Certified® is to affect change in the food and foodservice industries by providing market-based incentives to increase the profitability of more healthful and sustainable food and beverage. Voluntary, third party certification programs like LEED, B Corporations, Non-GMO Project, Fair Trade and Rainforest Alliance have proven to be an effective way to leverage the power and efficiency of the marketplace for social impact. And similar to LEED, the Eat REAL mark is quickly emerging as the beacon for consumers seeking healthful and sustainable food.

Eat REAL Certified utilizes a flexible, point-based system that is implemented with the assistance of independent, third party registered dietitians (RDs). The comprehensive review process includes menu analysis, invoice and supply chain verification, interviews, and visual assessments of front and back of house operations.

Based on the input of a diverse Panel of Experts from industry, academia, and government, as well as veteran chefs and restaurateurs, Eat REAL Certified recognizes food and foodservice operators that:

Maximize

  • Vegetable and fruit consumption
  • Fresh, seasonal, local, and organic ingredients
  • Use of whole, intact grains
  • Scratch cooking with whole, minimally-processed foods
  • Healthy options for children
  • Healthier oils
  • Sustainable sea foods
  • Water consumption
  • Transparency
  • Animal Welfare sourcing

Moderate

  • Appropriately-sized portions and availability of multiple portion sizes
  • Use of starches
  • Animal proteins

Minimize

  • Deep-fried foods
  • Added sugars
  • Sugar-sweetened beverages
  • Highly processed food items
  • Sub-therapeutic antibiotic use

Get REAL Updates

Keep up to date with information about Eat REAL Certified establishments, sustainability news, and REAL growth and opportunities. We do not share your information with third-parties.