Food and beverage options provide health benefits
Preparation maintains or enhances healthfulness of food
Food is sourced with a focus on quality, sustainability, and animal welfare standards
Establishment demonstrates best practices and enables better choices
Eat REAL® developed Responsible Epicurean and Agricultural Leadership (REAL) Certified® to be the trusted, nationally-recognized mark of excellence for food and foodservice operators committed to holistic nutrition and environmental stewardship.
The goal of REAL Certified® is to affect change in the food and foodservice industries by providing market-based incentives to increase the profitability of more healthful and sustainable food and beverage. Voluntary, third party certification programs like LEED, B Corporations, Non-GMO Project, Fair Trade and Rainforest Alliance have proven to be an effective way to leverage the power and efficiency of the marketplace for social impact. And similar to LEED, the REAL mark is quickly emerging as the beacon for consumers seeking healthful and sustainable food.
Modeled after the LEED Green Building Certification, REAL Certified utilizes a flexible, point-based system that is implemented with the assistance of independent, third party registered dietitians (RDs). The comprehensive review process includes menu analysis, invoice and supply chain verification, interviews, and visual assessments of front and back of house operations (initially through photo/video review and then in-person, if applicable).
Based on the input of a diverse Panel of Experts from industry, academia, and government, as well as veteran chefs and restaurateurs, Eat REAL Certified recognizes food and foodservice operators that prioritize customers by focusing on their health, and the health of the planet.
Keep up to date with information about Eat REAL Certified establishments, sustainability news, and REAL growth and opportunities. We do not share your information with third-parties.