About Eat REAL®

R

RESPONSIBLE

Food and beverage options provide health benefits

E

EPICUREAN

Preparation maintains or enhances healthfulness of food

A

AGRICULTURAL

Food is sourced with a focus on quality, sustainability, and animal welfare standards

L

LEADERSHIP

Establishment demonstrates best practices and enables better choices

Eat REAL® developed Responsible Epicurean and Agricultural Leadership (REAL) Certified® to be the trusted, nationally-recognized mark of excellence for food and foodservice operators committed to holistic nutrition and environmental stewardship.

Our goal is to change the food industry.

The goal of REAL Certified® is to affect change in the food and foodservice industries by providing market-based incentives to increase the profitability of more healthful and sustainable food and beverage. Voluntary, third party certification programs like LEED, B Corporations, Non-GMO Project, Fair Trade and Rainforest Alliance have proven to be an effective way to leverage the power and efficiency of the marketplace for social impact. And similar to LEED, the REAL mark is quickly emerging as the beacon for consumers seeking healthful and sustainable food.

Modeled after the LEED Green Building Certification, REAL Certified utilizes a flexible, point-based system that is implemented with the assistance of independent, third party registered dietitians (RDs). The comprehensive review process includes menu analysis, invoice and supply chain verification, interviews, and visual assessments of front and back of house operations (initially through photo/video review and then in-person, if applicable).

Based on the input of a diverse Panel of Experts from industry, academia, and government, as well as veteran chefs and restaurateurs, Eat REAL Certified recognizes food and foodservice operators that prioritize customers by focusing on their health, and the health of the planet.

“Mt. Diablo School District has seen firsthand, through the Eat REAL audit, how the organization creates transparency around key action steps needed to improve the food youth consume at schools. We’re eager to continue making changes through the Eat REAL certification process. The health and performance of our 31,748 students, as well as our environmental impact, will be better for it!”

-Dominic Machi, Director of Food Services, Mt. Diablo Unified School District, Concord, CA



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