Letter from our new CEO


Dear Eat REAL Community,

There’s an urgent crisis facing our next generation. Let’s face it, we’re becoming a nation of sick people and our planet is sick. And our toxic food system is a top culprit.  I joined Eat REAL because this disastrous trend must be stopped and together we can remedy it.

I’m ALL in with Eat REAL to help move us toward collective wellness.

Through our certification program, Eat REAL raises the bar for food providers so we can trust the food we eat is REAL, better for us and our planet. It’s still early days, but I’m calling it a game changer.

Our youth are becoming the first generation in U.S. history with shorter lifespans than their parents due to diet, and we spend $3.5 trillion annually on healthcare[1]. Our broken food system generates 1/4 of planet warming greenhouse gases[2]. This is NOT ok!

The recent birth of my daughter made me clear-eyed on what I need to do to change her world. Leading Eat REAL towards even more, scalable impact gives me that opportunity.

It’s a very exciting moment for the Eat REAL movement. With our strategic focus, collaborative approach and new fundraising drive, we can significantly improve the trajectory for the next generation.  

If we can raise $100,000 by June 13th, a generous donor will match it! So please donate here today. $10, $100, $1000, $10,000, $100,000 – any amount helps and it could be doubled. Email me directly to learn more: nora@eatreal.org.

Thank you for support in this new chapter.

Always Upward and Onward,
Nora LaTorre


Nora LaTorre joins Eat REAL with an impressive background as an experienced food system leader with more than 12 years of experience building teams and sustainable business partnerships in both the nonprofit, tech and agtech spheres, recently serving as Head of Sales for agtech start-up Ganaz and prior to that as Vice President of Consumer Packaged Goods for Fair Trade USA. She has a proven record of cultivating high impact initiatives with Fortune 500 companies and major stakeholders. Nora is passionate about improving the state of our food system and is particularly excited about collaborative partnerships to drive system change.



Eat REAL Welcomes Nora

“The Eat REAL Board of Directors is proud to welcome Nora LaTorre as CEO. Her boundless energy, passion, and results oriented strategic vision are already transforming the organization and inspiring a new moment of impact. With poor diet being the #1 cause of death worldwide, this organization’s model is critical for addressing the health crisis.”

-Dr. Jordan Shlain Eat REAL Board Chair

“Welcome, Nora! Mt. Diablo School District has seen firsthand, through the Eat REAL audit, how the organization creates transparency around key action steps needed to improve the food youth consume at schools. We’re eager to continue making changes with you, the dynamic team, and the Eat REAL certification process. The health and performance of our 31,748 students, as well as our environmental impact, will be better for it!”

-Dominic Machi, Director of Food Services, Mt. Diablo Unified School District

About Eat REAL

Eat REAL is a 501 (c) (3) nonprofit dedicated to food system transformation as a solution to the people and planet health crisis. Eat REAL’s holistic evidence-based standards and audit process create a path towards more nutritious and sustainable REAL food. States, Schools, Universities, Parks, Food Service Providers and Restaurants partner with Eat REAL to earn certification and make comprehensive long term changes.